Whether your company is new to video production or you’ve done a few, the lexicon of a grizzled producer or cameraman can be an earful.  Here are a few basic definitions of some key terms that you can carry into your next production meeting and look like the next Francis Ford Coppola (that’s FFC in the production world).  We’ll start this month with pre-production terms.  Look for production and post-production terms in April and May’s issues.

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It’s amazing how many companies don’t have metrics for their site traffic readily available.  If your site is the front door of your business, don’t you want to know who’s coming in?  I’ll use a hypothetical example to illustrate the importance of quality web metrics.

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I've had the pleasure of working with Jerry Sandy over the course of the last year and a half at Google. Jerry is one of the greatest directors I've worked with and I've learned a great deal from him over that time. He's written a great piece below for us with some tips on working with non-professional talent. Without further adieu…

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